5/6/2023 0 Comments Photoshop air brushes![]() ![]() ![]() Despite his affinity to the fine arts he always believed there should be a separateness between disciplines. Cassandre's work was seen as a bridge between the modern fine arts and the commercial arts. In 1924 he created the great L'Intransigeant truck poster. Ayer Advertising.Ĭlose inspection of his works reveal a knowledge of the Purist principles and the use of grid structures. His work perfectly matched the image of a sophisticated life style in the 1920's and 30's.Ĭassandre spent two years in the US creating illustrations for major clients, Harper's Bazaar, Container Corporation of America and N. ![]() In 1922 he synthesized influences of Cubism and the Purists with air-brushed surfaces and majestic streamlined shapes. He supported himself by working at a printing firm, an experience that thoroughly versed him in the potentials of commercial lithography. In 1925 at the II Biennial of Decorative Arts and in Paris International Exposition of Modern Decorative and Industrial Arts, where he exhibited posters in the Arte della via of "Street Art", earning a gold medal.īorn Adolphe Jean-Marie Mouron in the Ukraine, Cassandre (1901–1968) studied at the École des Beaux Arts in Paris. ![]() Upon completing his studies, he began working with his father as a lithographer and illustrator for advertising art, prints and posters.ĭuring his long he career collaborated with major Italian companies, producing many posters for the cinema and theater. He attended the Royal School in his hometown, Trieste. Italian Marcello Dudovich (1878 -1962) was one of the most acclaimed commercial artists of art, prints and posters during his time. The single image used, often not the product being sold, created a strong visual symbol that the consumer associated with a product’Äîan essential key to successful advertising.Ĭappiello frequently portrayed his subject as devilish or charmingly animated, an outgrowth of his earlier career as a cartoonist. Cappiello's own distinctive style utilized a black or dark background to create a strong contrast with the product being advertised. Commercial Illustrators Send an Illustrated Sales Pitch (Type is Secondary)Ĭappiello (1875–1942) left his native Italy for Paris where he was exposed to the leading posters artists of the era including Toulouse Lautrec. ![]()
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